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WATCHFLOW
The professional listing OS for watch dealers
WATCHFLOW
Listing OS
Workspace
Dashboard
Operations
Inventory 0
Deals 0
Invoices
Payments
Contacts
Listings
Listings 0
Destinations
Activity Log 0
Tools
Reports
Team
Account
Settings
Good afternoon, Marcus.
14 listings pending publish
Inventory
$0
Invoices
0
New Post
Create
Active Deals
0
Stock Value
$0
0 pieces in stock
Active Deals
0
$0 pipeline
Revenue This Month
$0
From closed deals
Contacts
0
+0 this week
To-Do
No tasks yet
0/0
    Revenue
    $0
    This month
    Contacts
    0
    Total
    Pipeline
    $0
    Active deals
    Published
    0
    Today
    Recent Activity
    Listings & distribution

    No activity yet

    Create your first listing to begin building your portfolio

    New Listing
    Choose how you'd like to create this listing
    New Listing
    Quick Entry
    Quick Capture
    Upload photos and describe the watch in your own words. Caption and details are generated for you.
    Upload one or more photos Write a natural description Auto-generated listing caption Choose destinations and publish
    Start capture
    Full Control
    Detailed Entry
    Fill in every detail manually — photos, specs, captions, destinations, and preview before publishing.
    Guided 5-step wizard Full caption studio with tones Granular destination picker Per-platform preview
    Open wizard
    Quick Capture
    Snap it. Describe it. Published.
    Quick Capture
    Photos
    Up to 12 images

    Drop your watch photos here

    or click to browse — JPG, PNG, WEBP

    About This Piece
    0 / 13 details
    More detail = better caption
    My Inventory
    Select an item to pre-fill description
    Watch Library
    Select a reference to pre-fill specs
    Caption & Details
    Refine your listing details and captions
    Caption & Details
    Review & Publish
    Preview your listing before publishing
    Review & Publish
    New WTB — Want to Buy
    Let the market know what you're looking for.
    New WTB
    Reference Photo
    Optional

    Add a reference photo

    A stock or owner photo helps buyers recognise the watch

    What You're Looking For
    0 / 8 details
    Clearer buying criteria = better offers
    WTB Caption
    Write it once — this is what gets posted everywhere.
    WTB Caption
    Review & Publish WTB
    Pick where to send your buying request
    Review WTB
    New Listing
    Upload photos to begin
    New Listing
    Upload Watch Photos
    Up to 12 images · JPG, PNG, WEBP

    Drag & drop your watch photos

    or click to browse · Max 25MB per file

    My Inventory
    Watch Library
    Watch Details
    Fill in all specs for accurate, professional captions
    Watch Details
    Identification
    Condition & Accessories
    Specifications
    Storage
    Additional Notes
    Caption Studio
    Edit, regenerate, or switch tone
    Caption Studio
    Caption Tone
    Full Caption
    Short
    Specs
    # Tags
    Full Caption
    Short Caption
    Specs Block
    Hashtags
    Select Destinations
    Choose where this listing will be distributed
    Destinations
    Saved Presets
    No saved presets yet.
    Select channels and click New to save a preset.
    0 destinations selected
    Preview & Publish
    Review how your listing looks on each platform
    Preview & Publish
    Publishing to 0 destinations
    Publishing to 0 channels
    The Showcase

    All Listings

    0 total
    WatchReferenceYearConditionPriceStatusCreated
    /
    Watch Details
    Created —
    Watch Specifications
    Listing Caption
    Publish History
    No publish history yet
    Edit Listing
    Update listing details
    Photos
    0 photos
    Click photo to set as cover · Up to 12
    Identification
    Condition & Pricing
    Specifications
    Notes
    Caption
    Status
    Distribution

    Publish Activity

    Full log of all distribution events
    0
    Successful Sends
    0%
    0
    Failed Sends
    Library

    Templates

    Reuse caption structures, detail presets, and destination bundles
    Caption Templates
    Detail Presets
    Destination Presets
    Workspace

    Reports

    Build polished operating reports from every major workspace page, preview the result, then export as PDF, CSV, or XLSX.
    Live preview
    Business Overview
    Select a report type and generate a preview.
    Billing

    Invoices

    Create, manage, and track invoices for your watch deals
    Total Invoices
    0
    No invoices yet
    Outstanding
    $0
    Pending
    Overdue
    0
    All clear
    Paid
    $0
    This month
    Invoice Details
    Fill in the details and save to create your invoice.
    Line Items
    Add the items included in this invoice
    DescriptionQtyUnit Price
    Watch Details
    Automatically populated when linked to a watch or deal
    Select a watch or deal above to include watch details and photos.
    Invoice Defaults

    Photos

    Identity

    Case

    Movement

    Custom fields appear on every invoice alongside the built-in ones. Leave the value blank to prompt per-invoice entry.
    Defaults apply to all newly created invoices.
    Invoice Number Prefix
    Auto-applied to every new invoice
    —
    Loading…
    Change Default only affects new invoices going forward. Change & Apply to All also rewrites the prefix on every existing invoice that has a numeric tail (the digits stay; only the prefix changes). Free-form custom invoice numbers are left untouched. You can also edit any single invoice's number from the Edit / Fix mistake button.
    QuickBooks Integration
    QuickBooks Online
    Not connected
    Export Invoices
    0 invoices
    Format
    Fields to Include
    Invoice #
    Customer
    Amount
    Status
    Date
    Due Date
    Currency
    Tax
    Notes
    Email
    Line Items
    Source
    Preview
    0 rows selected
    New Invoice
    Quick create
    Invoice Details
    Bill To name display
    Primary:
    Preview
    Su
    Mo
    Tu
    We
    Th
    Fr
    Sa
    Su
    Mo
    Tu
    We
    Th
    Fr
    Sa
    Invoice Status
    DraftStill editing — not sent
    SentDelivered to customer — awaiting reply
    On MemoWatch out on consignment / memo
    UnpaidCustomer agreed — awaiting payment
    PaidSettled — funds received
    TradePaid with trade-in — details below
    OverduePast due date — needs follow-up
    ReturnedCustomer returned the item
    VoidCancelled — invoice is voided
    Delivered to customer — awaiting reply
    — None —
    Subject to Authentication
    Net 30 Payment due 30 days from invoice date
    Net 15 Payment due 15 days from invoice date
    Due on Receipt
    Final Sale — No Returns
    50% Deposit / Balance on Delivery
    Custom… Write your own
    Watch Photos
    Line Items
    Subtotal $0.00
    $0.00
    $0.00
    Total $0.00
    More Options & Fields
    Show / Hide Fields
    Invoice Number
    Due Date
    Customer Email
    Watch Photos
    Ref / Serial Details
    Tax
    Notes
    Gallery Photos
    Branding Footer
    Qty Column
    Saved Drafts
    Settings
    Manage your account and preferences
    Billing & Plan
    Profile
    Business Details
    Appears on every invoice you create
    PNG, JPG, WebP or SVG. Square logos work best — 256×256 or larger.
    Active Sessions
    Shared login — manage where you're signed in
    Loading sessions…
    Billing & Plan
    Manage subscription and billing
    Theme
    Ivory
    Midnight
    Defaults
    Inventory SKU Prefix
    Auto-applied to every new watch
    —
    Loading…
    The prefix is auto-generated from your business name (e.g. "Prime Watches NYC" → PWN-). Change it anytime — your existing watches can be renamed in one transaction so SKUs stay consistent.
    Notifications
    Publish Success
    Notify on successful listings
    Publish Failures
    Alert on failed distributions
    Weekly Report
    Listings, destinations, success rates
    Modules
    Toggle features on or off. Disabled modules are hidden.
    WatchFlow
    Install App
    Billing & Plan
    Manage your subscription, payment methods, and billing history
    Loading subscription...
    Choose Your Plan
    Monthly
    Annual (Save 15%)
    All paid plans include a 14-day free trial. No charge until day 14. Cancel anytime.
    Payment Method
    No payment method on file
    Billing History
    Date Description Amount Payment Status
    Team Management
    Manage your team members, roles, and permissions
    Team Members
    0 / 3 seats
    Loading team members...
    Invite Member
    Seat Management
    Team Seats
    Minimum 3 seats. Each seat is $140/mo. You can't reduce below your active member count.
    3
    $420/mo
    3 × $140
    Role Permissions
    Admin has all permissions by default
    Loading permissions...
    Online Now
    No team members online
    Team Activity
    Loading activity...
    WatchFlow Marketplace
    Browse watches from the dealer network
    My WatchFlow Marketplace Listings
    Watches you have listed on the WatchFlow Marketplace

    Watch Library

    Browse our curated reference database by brand

    ⌘K
    The Collection
    Inventory
    Add Watch
    In Stock
    0
    Sold
    0
    Total Value
    $0
    The Collection

    Inventory

    WatchCostAskingStatusSKUDaysListings
    Add to Inventory
    Choose how you'd like to add this piece
    Add to Inventory
    Quick Entry
    Quick Capture
    Upload photos and describe the watch in your own words. Details are organized for you.
    Upload one or more photos Write a natural description Details auto-organized for you Add specifics anytime later
    Start capture
    Full Control
    Detailed Entry
    Fill in every technical detail, pricing field, and classification manually.
    Guided 5-step wizard Every spec field available Pricing & purchase details Classification, storage & notes
    Open wizard
    Quick Capture
    Snap it. Describe it. Save it.
    Quick Capture
    Photos
    Up to 12 images

    Drop your watch photos here

    or click to browse — JPG, PNG, WEBP

    About This Piece
    0 / 13 details
    More detail = better inventory data
    Review
    Verify details before saving
    Review
    Photo

    Listing Preview

    Add to Inventory
    Start with your watch photos
    Add to Inventory
    Photos
    Up to 12 images

    Drag and drop your watch photos

    or click to browse — JPG, PNG, WEBP — Max 25MB per file

    Watch Details
    Identification, specifications & condition
    Watch Details
    Watch Details
    Specifications
    Technical details used in listings
    Papers & Modification
    Classification & Pricing
    Status, purchase details & your pricing
    Pricing
    Classification & Status
    Purchase Info
    Pricing
    Your internal pricing — never shared
    Additional Info
    Storage & notes
    Additional Info
    Storage
    Notes
    Review & Save
    Confirm everything looks right before saving
    Review
    Pricing
    Memo
    Watch Specs
    Deals
    No deals yet
    Notes & Activity
    Pipeline

    Deals Pipeline

    Track every deal from inquiry to close
    Watch
    Buyer
    Payment Tracker
    Deal Info
    Notes & Timeline
    Network

    Contacts

    Buyers, sellers, and dealers
    /
    Contact Info
    Deals
    No deals
    Store Credit
    $0.00
    available
    No credit history yet.
    Notes & Timeline
    Ledger

    Payment Tracker

    Monitor balances and collections
    0% collected
    Pipeline
    $0
    Collected
    $0
    Outstanding
    $0
    All Payments
    DealBuyerAgreedPaidRemainingDue DateMethodStatus
    Recent Payment Activity
    Latest collections & updates
    No recent payment activity
    Type to search your listings, contacts, and deals…

    Quick Add

    What would you like to do? Try:
    "Add 116610LN at 12,500" • "Post my last listing" • "Turn on CRM"

    Customize your workspace

    Choose which features to enable. You can change these anytime in Settings or by chatting with the Quick Add assistant.

    Manage Billing

    Pay Invoice

    Preparing your account
    Assembling
    WatchFlow
    Review Order / Payment / Confirmation
    Order Summary Professional
    14-day free trial
    $160 /mo after trial
    Due today $0.00
    First charge April 29, 2026 · $160.00/mo
    Card saved now — not charged until April 29, 2026. Cancel anytime in Settings.
    Everything in Professional
    Payment Secured by Stripe

    Card details

    TLS 1.3 encryption
    PCI Compliant
    Powered by Stripe
    Risk-free guarantee
    Cancel anytime during your 14-day trial and you won't be charged. No questions asked. You can manage your subscription from Settings at any time.
    New Deal
    Track an inquiry or sale through your pipeline
    Select Watch
    Buyer
    $
    Stage
    WATCHFLOW
    Welcome to WATCHFLOW
    The operating system built exclusively for luxury watch dealers. Let us show you around — this will only take a moment.
    Inventory Management
    Track every piece with photo management — 26 operations available including add, edit, status tracking, and detailed specs.
    Professional Captions
    Create polished listing copy instantly, tuned to your brand voice.
    Multi-Platform Publishing
    Connect Instagram, WhatsApp, Telegram, and more — publish everywhere from one place.
    Deal Pipeline & CRM
    Full deal pipeline with 19 operations — stage advancement, payment recording, and notes.
    Choose your aesthetic
    Select a visual theme that matches your brand. You can change this anytime in Settings.
    Ivory
    Midnight
    Your Inventory
    The foundation of everything. Add your watches and track them from acquisition to sale.
    1
    Add your first watch
    Click Inventory in the sidebar, then + Add Watch. Enter the brand, model, reference, condition, cost, and asking price.
    2
    Upload photos
    Drag and drop up to 12 photos per piece. The first photo becomes the cover — you can change it anytime.
    3
    Track status
    Each watch moves through statuses: In Stock → Reserved → Sold. Deals automatically update status when closed.
    Listings & Captions
    Create beautiful listings with professional copy that matches your voice.
    1
    Create a listing
    Click + New Listing to start the guided flow. Upload photos, enter details, and your caption is created automatically.
    2
    Choose your tone
    Select from Luxury Dealer, Concise, Hype/Streetwear, Technical, or Minimal — the system adapts to your brand voice.
    3
    Publish everywhere
    Select destinations and publish to multiple platforms simultaneously. Track success and failures in the Activity Log.
    Deals & Contacts
    Your complete sales pipeline and relationship manager.
    1
    Pipeline stages
    Deals flow through: Inquiry → Deposit Received → Negotiating → Reserved → Closed. Track agreed prices and payments at each stage.
    2
    Contact management
    Tag contacts as Retail customer, Vendor, or Dealer. See their deal history and add notes for each relationship.
    3
    Payment tracking
    Record payments against deals, track amounts due, and see your full payment history in the Payments section.
    Destinations & Storefront
    Connect your channels and launch your own branded storefront.
    1
    Connect platforms
    Go to Destinations to add your Instagram, WhatsApp groups, Telegram channels, and more. Each gets its own posting configuration.
    2
    Your own storefront
    In Settings, create a branded storefront at yourname.mywatchflow.com. Customers can browse, inquire, and even purchase directly.
    3
    Stripe payments
    Connect Stripe in Billing to accept payments on your storefront. Customers checkout directly — funds go straight to you.
    You're all set
    Your workspace is ready. Start by adding your first watch to inventory, or create a listing to see professional captions in action.
    Add First Watch
    Start building your inventory
    Create a Listing
    See captions in action
    1 of 7
    Invoice Preview
    Invoice
    Customer
    —
    Email
    —
    Issued
    —
    Due
    —
    Payment
    —
    Total
    $0.00
    Actions
    Activity
    Invoice Preview
    Tap to expand
    Invoice Preview
    Rendering invoice…
    Mark Invoice as Returned
    This will flip the invoice status to Returned. Choose what should happen to the watches and any payment on this invoice.
    Watches on this invoice
    Refund handling
    0
    selected